If you’ve never worked in marketing or advertising, you may not have noticed the great lengths businesses go to make you want to buy their product or service. To the untrained eye, these things go unnoticed or simply fade into the background but, in reality, you are getting subconscious messages. To the trained eye, everything, from the way products are placed to the music playing in the background, has the capability to catch the attention of a potential buyer.

Marketing Music, in particular, is widely used by businesses to entice customers. For example, classical music is used to relax customers so they are less on guard. Pop music is used in clothing stores to put customers in the mood to buy a new outfit to head out to a party or club. Music from eras past is used to put people in a nostalgic mindset so they will perhaps buy something that takes them back to their childhood.

If you wish to use music is your next marketing campaign, you’ll need to do some market research and use trial and error to see what’s working and what isn’t.