The website of your business can say a lot about your business’ capability and your integrity, and it can also encourage people to get to know what you are and what you can offer. Websites play a big role in enhancing your image on the world wide web, and if you don’t pay enough attention to what your website showcases about your company, you may end up pushing customers or clients away instead of attracting them. Even if you have the best possible product or service and you have the most experienced, professional staff and team, it won’t matter to prospective customers unless you show it to them through your website as well, because your site is often potential clients’ first point of contact with your business. So what should you do to enhance and improve your site and make it better? Here are a few quick and easy ideas.

• Include follow and social share buttons

In today’s world where social media is king and most everyone has a social media account (and spends a good amount of time on social media each day), you need to stay relevant with your own social media channels. But it’s not just about having Facebook or Twitter or LinkedIn or Instagram, either – it’s about utilising these so your audience can follow you and share your content. If you have excellent content and you have some of the best offers around, you should give your audience the capability of sharing it. It follows, then, that you should include follow and social share buttons on your website. Follow and social share buttons can drive traffic to your site without too much effort on your part. The social share button is especially powerful, allowing your audience to share something of yours that has made an impact on them, and when you have this, you can definitely reach out to a much broader audience.

• Make use of the best and most relevant images

The images you have for your website will matter, as you may already know, but not all the images you choose may fit well with the kind of message you’re trying to impart. Luckily, you have plenty to choose from in terms of images, but here’s the thing: it’s better to use images that are relevant, such as the people who work in your enterprise (your staff and team), your establishment or office, and even some of the activities you have done or are doing.

• Focus on easy navigation

Navigation is another significant factor that can make or break your website, and easy navigation is key, as the website developers and design experts from Expre Digital Ltd attest. There is nothing worse than visiting a site that’s disorganised and confusing, particularly when it comes to the navigation aspect, so you can stay away from this impression by ensuring that your website visitors will be able to find what they need and want in the shortest time. If you want something lean and streamlined, think easily-recognisable and distinguishable web content, hierarchy in your navigational tools, and responsive website design. Having an easily-navigable website is one of the best things you can do for your site, and if you offer this and more, visitors have every reason to stay.

Image attributed to Pixabay.com